In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Known as the champion of star-spangled glamour, Tommy Hilfieger‘s favorite trends go from red, white and blue. Since introducing his first collection in 1985, no designer has become more closely associated with Ivy League prep than Tommy Hilfiger. After building his company on the modernization of all-American men’s wear, and winning the CFDA Menswear Designer of the Year award in 1995, Hilfiger introduced women’s wear in 1996 and sold the company for $1.6 billion ten years later.
These boys Abu-Jani and Sandeep Khosla, as a duo are legendary in the fashion-circuit and earned success, hype, fame and attention. They were the first and the foremost to exhibit their work at Harrods, the UK luxury store. Though they lack in pro training, yet their designs are exclusive, distinctive and remarkable. All the time, they travel to the distant and remote areas in quest of the hidden-styles that are yet to be exposed. This creative coalition exudes talent and attitude!
There's a puff-sleeve personality for everyone, according to the runways. Maybe you'll like yours neat and rounded out at the shoulder for autumn (see Givenchy), or maybe you'll want something decadent and entirely inappropriate for anything that involves dipping sauces (see Emilia Wickstead's gigantic-sleeved floral dresses). Whatever route you choose to go down there is a huge amount on offer from edgy to prim.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
Sometimes it's the smallest details that can make the biggest impact or offer the most noticeable update to your existing wardrobe. For autumn 2019, it would appear that a choker necklace is one such addition. Whether large or dainty, pretty or punchy, almost no catwalk was complete without these flattering necklaces adoring the models. You could invest in something fancy, but it's easy to tap into the trend at a minimal cost—simply tie a grosgrain ribbon around your neck and go.
"There is a micro-trend evolving by way of unexpected fabrics. Real or faux leather seemed to be the material of the moment," confirms Aiken. "Found by way of trenches, blouses, skirts and dresses. Among my favorites include Nanuskha’s vegan leather in the brand's cult-favorite puffa or streamlined leather dress, as well as the bold variations of color from Khaite and Proenza Schouler." Last year, the trend extended down to lower price points and the high street, so we're expecting the leather look to spread far and wide.
The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
The opposite to butter yellow, yet just as popular, neon segues from summer 2019 well into autumn and winter, coming up in surprising combinations: Who knew flouro green could work so well with brown? Or that highlighter yellow was friends with dark denim? Either way, you've had more than ample time in 2019 already to get used to the idea, so don't go packing away your summer brights when the colder weather comes.
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,
As a rule, world’s famous fashion designers have their place in the fashion industry for a long time. Each of them has a luxury fashion house with their admirers, as well as characteristic iconic images, seen in all collections. Coco Chanel with her tweed suit or Valentino with his striking red dresses, the best fashion designers clothing are credited only those who created his own distinctive style, which entered the history of fashion. Here 10 people awarded with the title of “best.”
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.
If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.
Sometimes it's the smallest details that can make the biggest impact or offer the most noticeable update to your existing wardrobe. For autumn 2019, it would appear that a choker necklace is one such addition. Whether large or dainty, pretty or punchy, almost no catwalk was complete without these flattering necklaces adoring the models. You could invest in something fancy, but it's easy to tap into the trend at a minimal cost—simply tie a grosgrain ribbon around your neck and go.
Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.
"Last year was all about the midi dress, but for A/W 19, it's all about the minidress," says Laura Larbalestier, Group Fashion Buying Director at Harvey Nichols. "We have exciting new launches at Harvey Nichols from Retrofete, Rotate and Giuseppe di Morabito, which all involve impactful looks with mini hemlines." Newbie labels are clearly backing shorter hemlines, but the trend also has the strong support coming in from the industry's sassiest established fashion houses, such as Saint Laurent: Anthony Vaccarello's vision for the French brand was nothing if not a total lesson in getting your legs out.
His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.
In the Seventies, Halston befriended (and dressed) members of the international jet set, including Bianca Jagger, Liza Minnelli, and Liz Taylor. Dressed in his trademark black turtleneck, he could often be found partying at Studio 54 and enjoying his success with a host of celebrity friends. Licensing deals made him very wealthy, but tragedy lay in the distance…drug addiction and an AIDS diagnosis in 1988 led to his downfall. Unable to cope with the demands of his career, he was fired from his own company…Halston died of AIDS-related complications in 1990.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Yamamoto was born in Yokohama, Japan on October 3, 1943. He studied law at Keio University and graduated in 1966 with a law degree. He continued his studies on fashion design at the famous Bunkafukuso Gakuin, a fashion institute in Tokyo. Yamamoto blends the exotic and powerful designs of traditional Japanese dress with Western daywear, and achieves a unique, abstract style.  He is an uncompromising, nontraditional designer.  Yamamoto drapes and wraps the body in unstructured, loose, voluminous garments, similar in style and philosophy to those of Rei Kawakubo.  Many of his clothes have additional flaps, pockets and straps.
Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
Giorgio Armani, an outstanding Italian fashion designer, particularly noted for his menswear for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012. Armani is also the first ever designer to ban models who has a Body Mass Index under 18. He is truly a living legend and a great fashion designer.
Top-handled and either cutesy and retro or super-sleek in plain leathers, the most influential bag trend of the season will most definitely be anything that feels extra-ladylike and old-fashioned. Although jumbo totes and teeny-tiny mini bags could also be seen on the autumn runways, neither is particularly practical, unlike these this breed of elegant styles. "I find when something is vintage that piece has a much longer staying power since the style feels inherently classic, like the frame bag," says Lisa Aiken, Fashion Director at Moda Operandi. Roomy enough to fit your essentials into, classic enough to last an eternity and offered in enough variations to girls with multiple style personalities sated indeed.
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.
Vintage T-Shirts, ripped jeans and leather jacket – three words that describe the rocker look. It is one of the most versatile style of fashion which keeps changing depending on the genre of music, the band and the person who choose to wear it. Be it heavy metal giant Megadeth’s T-Shirt or grunge rockers Nirvana’s hoodie, the selection seems to be uncountable. There are no baggy apparels in this style. Most of the clothes chosen are a tad bit smaller in size. It all depends on the wearer and what music they love and support.
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